Jeni Wheeler has more than 20 years of experience as a successful social entrepreneur, operations manager, and business change agent in the MA business, non-profit and political scenes. Through working with others to solve issues, streamline functionality and add purpose, she noticed that her own life was lacking some of the very things she brought to others. So at 40, single with no kids (not where she planned to be), with a deep-set desire to find her own path, an opportunity presented itself and she took it.
Jeni’s Joy, the gluten free food brand, born out of a love of family, a passion for being creative (in the only place she feels her creativity exists), and a desire to fill both personal and professional goals, was born. This is where healthy meets happy. She is known for hiding vegetables in everything! Jeni firmly believes that everyone should be able to find their Joy.
Jeni has her MBA, with a focus on entrepreneurship, from Babson College. She is the past Interim Director of the MA Commission on the Status of Women, served as an Essex County Commissioner, and served as the National Chairperson of the 2005 National Association of Women MBA Conference. Prior to going to grad school, she founded Wheeler Swimming Inc., an aquatic education program which taught over 2,000 students a year and was the first of its kind to accept disabled students. Jeni built this program off of her background as a Division III All-American swimmer for Franklin and Marshall College.
Jeni has served as a guest lecturer, business plan evaluator, and mentor to high school, college, and graduate students. Her passion for food, ability to laugh, her belief that life is designed to be an adventure, and commitment to being present through the good, the bad, and the ugly, is entwined through everything she does.